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Marketing Fundamentals
Essential marketing concepts and strategies for business success
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Card 1
What are the 4 Ps of Marketing?
Product (what you sell), Price (cost), Place (distribution), Promotion (marketing communications). Also called the Marketing Mix.
Card 2
What is a target market?
A specific group of consumers identified as the intended recipients of a marketing campaign. Defined by demographics, psychographics, behavior.
Card 3
What is SEO?
Search Engine Optimization: improving website visibility in search engine results through keywords, content quality, backlinks, technical optimization.
Card 4
What is the difference between B2B and B2C?
B2B (Business-to-Business): selling to other businesses. B2C (Business-to-Consumer): selling directly to individual consumers.
Card 5
What is a unique selling proposition (USP)?
The factor or benefit that makes a product/service different and better than competitors. Answers "Why should customers choose you?"
Card 6
What is conversion rate?